Performance Optimization
Every second costs conversion. We take them back.
Speed is not a technical detail — it's customer experience, SEO signal and conversion factor in one. We optimize your store against Core Web Vitals with measurable targets and documented results.
- <1.6 s
- LCP target on critical pages
- 0.00
- CLS target — nothing should jump
- <200 ms
- INP target for all interactions
The challenge
This is what usually gets in the way.
Apps eating your speed
Every installed app leaves scripts behind. We clean up, consolidate and replace — often with dramatic effect.
A mobile experience out of sync
The majority of traffic is mobile, but most stores are optimized on desktop. We work mobile-first.
Red Core Web Vitals
LCP, INP and CLS affect both rankings and conversion. We take them to green — and keep them there.
What's included
Concrete. Documented. Yours.
Performance audit
A full review of theme, apps, images and third-party scripts with a prioritized action list in currency and milliseconds.
Core Web Vitals optimization
LCP, INP and CLS optimized against field data (CrUX), not just lab tests.
Image & media optimization
Modern formats, responsive sizes, lazy loading and a CDN strategy for every image in the store.
Script cleanup
Third-party scripts inventoried, dead weight removed, and the rest loaded in the right order at the right time.
Theme optimization
Critical CSS, code splitting and rendering optimization directly in the theme.
Continuous monitoring
Speed is monitored continuously so new apps and campaigns don't silently erase the gains.
The process
How it works.
- 01
Measure
A baseline with field and lab data — we know exactly where we start.
- 02
Fix
Actions in priority order: biggest impact per effort first.
- 03
Verify
Every action is verified against measurement data before the next begins.
- 04
Protect
A performance budget and monitoring protect the results over time.
Common questions
Objections deserve real answers.
How much does speed really affect conversion?
Studies from Google, Deloitte and others consistently show faster pages convert better — especially on mobile. The exact effect varies per store, which is why we measure your baseline first and quantify the potential before proposing anything.
Can you make a Shopify store fast despite all the apps?
Yes — usually the apps are exactly the problem. A large part of the work is inventorying, replacing and cleaning up scripts. Stores can often remove a third of their apps without losing functionality.
Is this a one-time project or ongoing?
The base optimization is a project. But speed degrades as new apps, pixels and campaigns are added — so we offer monitoring with a performance budget that keeps the store fast.
Does a faster site help our SEO?
Yes. Core Web Vitals is a ranking signal, and faster pages get crawled more efficiently. You get the biggest effect when performance is combined with technical SEO — which is exactly how we work.
Connected to
Infrastructure isn't built in pieces.
Next step: a Growth Plan™ for your situation.
45 minutes. Free. You leave with a clearer picture — whatever you decide afterwards.