ROI Calculator™
Conversion is abstract. Revenue is not.
Drag the sliders and see what an improved conversion rate means for your monthly revenue. That's the number every CRO decision should be weighed against.
25,000
1.4 %
$85
The calculation shows a scenario with a 25% relative improvement in conversion rate — a conservative ambition for stores that haven't worked structurally with CRO. Actual results depend on your starting point.
Estimated growth potential
+$7,438
per month
Current revenue: ~$29,750/mo. An improvement from 1.4% to 1.75% in conversion is worth ~$89,250 per year.